Case Study : The California Company

Project: Online PR

Objective

To directly drive traffic and increase sales.

What we did

Capitalising on the brand's 'good value' credentials, PR4 delivered a targeted online campaign to high traffic consumer and DIY sites. At a time when consumers were looking to save money, PR4 created and supplied these sites with high quality content including DIY advice videos and expert comment, supported by reader discounts.

Results

PR coverage was directly responsible for a 90% increase in site traffic and coverage has increased by 400% since September 2008 (when PR4 took over the account).

 

Sectors

We deliver our services in a broad range of sectors.

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Services

Our campaigns connect with your customers at the right time, in the right place.

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Results

PR should contribute to your bottom line, not take from it.

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Fees

We’re flexible, even with our fee structure.

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Case Studies

Some examples of our work

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