PR4, London PE Consultancy
| PR4 are a first-class creative and results-driven agency that is always prepared to go the extra mile for their clients.They are a complete pleasure to work with. Cara O'nions, Kent Reliance |
Objective
To challenge the media's perception of Femfresh as a problem product and establish it as an everyday essential.
What we did
Professor Janice Rymer was recruited as an expert spokesperson to give authoritative gynaecological advice. User trials were set up with credible online consumer sites to generate supportive data, which found that nine out of 10 women would recommend Femfresh to a friend. Sampling activity took place at popular music festivals, and a partnership with a leading handbag brand promoted the on-the-go and everyday message via media promotions.
Results
The campaign gained instant credibility for the brand amongst key press. Features have appeared in top target media including The Sun, Essentials, So Feminine and OK!
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