PR4, London PE Consultancy
| Rather than me having to lead them or check up, they actually lead me. Warren Evans of Warren Evans |
PR4, London PE Consultancy
| Rather than me having to lead them or check up, they actually lead me. Warren Evans of Warren Evans |
Objective
To generate consumer demand for Kate's Cakes.
What we did
The official launch of Kate's Cakes coincided with the 2006 World Cup. On the back of this, PR4 created the innovative 'World Cupcake Campaign'. We established a partnership with the sell-out Hard Rock Calling concert at Hyde Park, which saw 5,000 free samples of Kate's World Cupcakes handed out during England's quarter final game. PR4 secured further sampling opportunities at celebrity and football-related events. World Cupcake packages were delivered to all key London publishing houses.
Results
PR reached over 28 million consumers with coverage in top media such as the News of the World and BBC Radio 1. The cakes were sampled by over 50,000 people, creating a consumer buzz and generating distribution enquiries. PR activity helped to establish the previously unknown Kate's Cakes as a premium supplier of tasty, high quality cakes.
We deliver our services in a broad range of sectors.
Our campaigns connect with your customers at the right time, in the right place.
PR should contribute to your bottom line, not take from it.
We’re flexible, even with our fee structure.
