Case Study : myhab

Project: Product Launch

Objective

To launch myhab to the UK festival market.

What we did

PR4 were directly responsible for securing myhab's presence at top UK festivals, managing the development of myhab.com and launching myhab to the UK media to create consumer demand. We established partnerships with leading brands and key festival players, helping to drive sales.

Results

myhab sold out at six festivals, including Reading and Leeds, T in the Park and Latitude. Coverage reached an audience of over 85 million in four months, including Reuters and the Metro. PR4 organised the sale of 26 myhabs to The Guardian at Glastonbury and set up ongoing relationships with prestigious festival owners.

 

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Results

PR should contribute to your bottom line, not take from it.

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Fees

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