PR4, London PE Consultancy
| PR4 are the best PR agency I’ve ever worked with. Ian Robertson, CEO of the National Council for Graduate Entrepreneurship |
PR4, London PE Consultancy
| PR4 are the best PR agency I’ve ever worked with. Ian Robertson, CEO of the National Council for Graduate Entrepreneurship |
Objective
To raise awareness and understanding of the NHS 'Patient Safety First' campaign among sector specific and regional media, to encourage sign-up from trusts.
What we did
We interviewed a range of medical staff, from nurses to Chief Executives, anaesthetists to surgeons, to draft articles and build a case study bank. These were published in the leading trade press, along with expert comments from the campaign spokespeople. We produced a PR guide to help local NHS trust communications teams to deliver on-message coverage in their area beyond the life of the campaign.
Results
Coverage reach was in excess of 40 million with 25% of this in the UK's top five medical publications. Performance against the primary KPI for coverage was a massive 1,733%. PR played an active role in gaining sign-up from 96% of acute trusts and 62% of non-acute trusts from all over the country.
We deliver our services in a broad range of sectors.
Our campaigns connect with your customers at the right time, in the right place.
PR should contribute to your bottom line, not take from it.
We’re flexible, even with our fee structure.
