PR4, London PE Consultancy
| Rather than me having to lead them or check up, they actually lead me. Warren Evans of Warren Evans |
PR4, London PE Consultancy
| Rather than me having to lead them or check up, they actually lead me. Warren Evans of Warren Evans |
Objective
To reposition Pearl Drops to the media as a beauty 'must-have', moving it away from dental health features and onto the beauty pages.
What we did
A celebrity endorsement programme, featuring Holly Willoughby, glamourised the brand, and a strategic partnership with leading international make-up artist Ariane Poole provided instant credibility. This allowed for 'Insider Tips' press coverage and opened the brand to beauty editors. PR4 also created a partnership with 2009 summer box office hit, 'The Proposal'. PR included press screenings, premiere ticket promotions and movie-related beauty editorial.
Results
Pearl Drops enjoyed visibility within the fashion, beauty, film and celebrity arena. Coverage was directly responsible for sales increases of up to 600%. It is now regarded as a cosmetic product and is a firm favourite with beauty editors.
We deliver our services in a broad range of sectors.
Our campaigns connect with your customers at the right time, in the right place.
PR should contribute to your bottom line, not take from it.
We’re flexible, even with our fee structure.
