PR4, London PE Consultancy
| PR4 deliver with energy and enthusiasm, that for us cynical old media types was a joy to behold. Kevin Jackson of Interfocus |
PR4, London PE Consultancy
| PR4 deliver with energy and enthusiasm, that for us cynical old media types was a joy to behold. Kevin Jackson of Interfocus |
Objective
To make Trojan® stand out amongst its competitors and encourage people to try the product for the first time.
What we did
We developed a highly creative 'Safe Ride Home' campaign where taxi drivers across the country handed out free condoms to passengers on a Thursday, Friday and Saturday night.
Results
Global press coverage reached nearly 83 million people. 'Safe Ride Home' was championed by the media as an innovative and successful scheme encouraging the younger generation to choose and use condoms. The Department of Health and Primary Care Trusts across the UK recognised Trojan® for making condoms available at the most appropriate time.
We deliver our services in a broad range of sectors.
Our campaigns connect with your customers at the right time, in the right place.
PR should contribute to your bottom line, not take from it.
We’re flexible, even with our fee structure.
