PR4, London PE Consultancy
| Rather than me having to lead them or check up, they actually lead me. Warren Evans of Warren Evans |
PR4, London PE Consultancy
| Rather than me having to lead them or check up, they actually lead me. Warren Evans of Warren Evans |
Objective
To generate high visibility coverage to support and drive sales for a new toothpaste.
What we did
Using scientific evidence and respected dentist Graham Barnby as a spokesperson, we created a powerful news story that proved the effectiveness of the product.
Results
Coverage reached in excess of 63 million, which included a full page in the Daily Mail and positive news stories about the product in the Daily Telegraph and the Channel 4 news website. On the strength of PR alone, and with no other marketing, the product sold out in the first two weeks of going on sale.
We deliver our services in a broad range of sectors.
Our campaigns connect with your customers at the right time, in the right place.
PR should contribute to your bottom line, not take from it.
We’re flexible, even with our fee structure.
