Case Studies:

A selection of the work we are most proud of... (to view these files, you'll need Acrobat Reader, which you can install from this link, if you don't already have it).

We are not limited to just providing excellent media relations services. Our team have proven results in brand strategy, product placement, events & launches, issues management and brand tracking.

Raising Awareness: Business Link

Brief: To significantly raise awareness of the Business Link service with businesses.

Raising Awareness: California Shutter & Blind Company

Brief: To raise awareness of The California Company, drive site traffic and increase sales.

Changing Perceptions: FemFresh

Brief: Consumer media did not understand Femfresh and therefore could not write about it. The role of PR was to breakdown the taboos turning Femfresh from ‘problem’ to ‘normal, everyday’ product for all women.

Product Placement: Trojan

Brief: To gain high visibility for TROJAN® condoms, recently launched in the UK, amongst the youth audience.

Engaging the Media: Trojan

Brief: With limited budget, TROJAN®, the No.1 US brand recently launched in the UK, needed to stand-out against leading competitors with a campaign that would raise awareness and drive trial.

Brand Building: Warren Evans

Brief: Warren Evans have had sustainability at their heart since inception 30 years ago but needed a strategy that would allow them to merchandise and market their green credentials and differentiate them from other bed retailers.

Product Launch: Arm & Hammer

Brief: To generate positive news in high visibility consumer media to support and drive sales for new Enamel Care Sensitive.

Changing behaviour in the NHS: NHS Patient Safety First

Brief: To raise awareness and understanding of the NHS campaign Patient Safety First among professional-focused and regional media, to encourage sign up from NHS trusts.

Brand repositioning: Pearl Drops

Brief: To reposition Pearl Drops to the media as a beauty product; moving it away from dental health features and onto the beauty pages alongside other whitening treatments.